Data Science Institute

A Beautiful Algorithm? The Risks of Automating Online Transactions

  Denis Nekipelov’s research on the multibillion-dollar online advertising industry won top honors at a recent computer sciences conference.  (Photo: Dan Addison)

The online ad that led you to your new favorite pair of shoes might seem innocuous, but according to University of Virginia Associate Professor of Economics and Computer Science Denis Nekipelov, the algorithms behind such ads could lead to an unforeseen financial crash – something he hopes his research will prevent.


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